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Identifying Business Opportunities


Entrepreneurs are meant create opportunities from obstacles. Entrepreneurship has therefore often come handy in solving some of the problems our communities face. A successful entrepreneur will therefore be able to spot new opportunities and move in to execute them by offering solutions.

Here are some tips on identifying business opportunities to execution.

1.      Identify problems that need to be solved.

Opportunities present themselves as problems. It could be as a result of an emerging technology or trend in your surroundings, or it could be a new product in town that people do not have an idea yet how it can be harnessed. An entrepreneur will need to research into the problem to figure out how he/she can offer a solution and create value as a result of the project. Screen and test wants of different people, since demands from people always vary. It’s therefore important to verify how your idea is going to help individuals with different expectations.

2.      Avoid shortcuts, but be swift

Time is of essence, but swiftness should not lead to shortcuts. This may lead to poor work or an entrepreneur underestimating potential challenges. Short cuts may also lead to legal challenges or poor customer satisfaction on the services rendered or product offered. You will need to scan your environment by making market analysis, study the demand and supply gap and possible product substitution.

3.      Collect information

You will need a lot of information on the business you are bout to engage in. you will have to collect this information on a regular basis. Public meetings, trade fairs, key people surveys, publications and accessing networks are some of the means you can use to collect information.

4.      Position and timing.

An entrepreneur must be wary of the time to enter the market. The following questions can be asked; Am I prepared? Do I have the resources needed for a start? Is this the right time or season to launch my idea? Resource analysis will help you at this stage to decide what your business will be capable of doing at the beginning depending on what you will have available at the start i.e. capital and human resource. You also need to identify the strengths of the business or idea that will work to its advantage against its possible competitors.

5.      Team

Every good business idea needs a team that can help you build on the goals you have scheduled. If you are to choose a partner, he/she must be someone ready to go out of his way to grow the business. Your partner’s talents can also come in handy, and therefore it’s always advisable to have a partner with whom you share different skills sets.

6.      Execution

An idea is just a word until it is put into action. Put your idea into action, after assembling your team, hit the market, collect feedback, where possible make adjustments. Get the business running. However, you must ensure that you are being productive and not just busy. At the end of the day, passion alone will not keep the business afloat; revenues have to be generated.

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